Reddit Community Intelligence: what you need to know about the tool
The popular social platform has introduced a new marketing tool: Reddit Community Intelligence. The system enables businesses to leverage ordinary user communication. This unique marketing solution collects and analyzes information about brands on Reddit, helping companies refine their promotional strategies.
Reddit Community Intelligence processes over 22 billion posts and comments to create structured analytics. This provides a reliable basis for making informed marketing decisions. The product consists of two tools:
1. Reddit Insights: It provides social media monitoring functions. It analyzes discussions and user reviews and automates the manual viewing of subreddits on specific topics. Thanks to this tool, brands can test different approaches and monitor audience sentiment.
2. The Conversation Summary add-on provides a summary of conversations. AI creates a positive user experience immediately before the ad. This increases the click-through rate. Visitors are 19% more likely to click on links than on standard ads.
The objective of Reddit’s AI tools is to boost advertising campaign effectiveness and attract new partners. This is especially important in light of recent difficulties. In early 2025, Reddit’s stock fell 30% due to the launch of Google AI Overviews. This new tool threatened the platform’s search traffic and appeal to businesses.
Reddit Community Intelligence was launched in response to these market challenges. The results are already noticeable:
– US$358.6 million — Reddit’s advertising revenue in the first quarter after the tool’s launch;
– 61% growth compared to the same period in 2024;
– growing interest in the platform among advertisers.
Despite these successes, Reddit lags behind advertising market leaders, such as Facebook and Google. However, new developments are strengthening the company’s position and opening up additional growth opportunities.
Strategy opportunities
Reddit Community Intelligence is part of the platform’s broader strategy of implementing artificial intelligence. It structures human communication and provides potential data for brands. Although the tool’s full capabilities have yet to be revealed, analysts believe it enables the creation of relevant content for users. This approach improves the advertising experience and increases companies’ visibility.
While the tool is highly effective, it is difficult to predict how much it will benefit the platform. Experts doubt whether Reddit will preserve the community’s spirit and avoid making advertising intrusive for users. Currently, advertisers primarily use Reddit Community Intelligence as a marketing research tool. However, its functionality may expand significantly in the future.
