Google Ads combined with SEO: how to use them
SEO and Google Ads complement each other effectively. Both tools increase a company’s visibility to its target audience, albeit in different ways. SEO raises a website’s position in search engine results and attracts organic traffic. This strategy is designed for the long term and may not be suitable for every business. Google Ads, on the other hand, allows you to quickly reach your goals, though it requires a significant investment.
Google Ads can be a great starting point for developing an SEO strategy. In both approaches, the keywords on which the promotion is based play a key role. Analyzing an advertising campaign’s implementation allows you to assess the effectiveness of certain words’ use. Additionally, it helps assess user behavior, which is important for choosing a successful SEO tactic.
The data provided by Google’s advertising service is a reliable basis for attracting customers. It can help you:
– identify keywords with high conversion rates;
– form the basis for building links and their promotion;
– get information about user behavior, visited pages, and the number of clicks;
– achieve results faster;
– save time on strategy development;
– improve the accuracy and efficiency of analytics.
Google Ads initially targets the most relevant queries. These queries can form the basis of SEO, accelerating the desired results.
How to use the tools
Notably, Google Ads does not directly impact the formation of organic search engine rankings. However, the service provides valuable information that is useful for implementing SEO efforts:
1. Search for new queries and keywords (KWS). The service helps identify unused search queries and select relevant keywords for promotion.
2. Target audience analysis. Google Advertising provides data on what users are searching for online. This allows you to gain a deeper understanding of audience behavior and interests, as well as the factors that influence decision-making.
3. Competitor analysis. The advertising cabinet regularly updates its data, making it possible to track current trends in the niche. Users receive information about competitive ads and the level of overlap. They can also analyze competitors’ landing pages and use this data to increase their own conversion rate.
4. Content and conversion page optimization. Information from Google Search Ads helps tailor content and page design to the interests of the target audience. Analyzing ad texts provides useful insights for improving organic ranking.
5. Link building. Google Ads can serve as a channel for content distribution. This draws attention to the resource and collects data to strengthen the link-building strategy.
One of the key advantages of Google Ads is targeting. It is especially important in the case of branded queries, as it ensures maximum visibility.
