The BUUT app from ABN AMRO helps manage finances
In June 2025, the Dutch bank ABN AMRO launched a new product called BUUT. It is aimed at a younger audience, with features tailored to their needs.
ABN brought in the Tikkie team to develop the product. Twelve months were spent developing the neobank service for the younger generation. The result is a product that fits harmoniously into the digital reality of young users, offering them something familiar and understandable.
According to Annere Vreegdenhil from ABN AMRO, the bank strives to keep up with changes in society and the market. This motivates the bank to offer new products to stay relevant to its customers. BUUT is a new-generation bank with a number of advantages, including:
– ease of use;
– high level of interactivity;
– flexible management;
– rich visuals;
– compliance with the requirements of the modern world.
BUUT leverages Tikkie’s functionality, which ensures reliability. Although the new platform is aimed at a different audience, it follows the general principles of a neobank. The visuals, tone of voice, and user interface all make BUUT an advanced continuation of AMRO.
Target audience characteristics
Young people have different approaches to managing their finances than older generations. There are some reasons for this:
1. They grew up during a period of rapid progress and diversity in payment options.
2. On the one hand, this opens up new opportunities, but on the other, it makes it more difficult to track cash flows.
3. The younger generation is more likely to lose control of their finances.
4. Insufficient monitoring leads to increased anxiety about financial well-being.
BUUT app streamlines the process of monitoring funds and helps users make financial decisions. The platform is ideal for young customers who prefer not to spend a lot of time interacting with the program. With the app, users can effectively allocate their budget, track expenses, plan purchases, and more. The app combines flexibility and simplicity, and its functionality is fully integrated with the bank’s structure, allowing users to access all its capabilities.
The app has undergone a series of tests that have demonstrated its effectiveness. Its features meet customer expectations and satisfy their cash flow management needs.
About the bank
ABN AMRO is one of the largest financial institutions in the Netherlands. It came into its current form in 1990, when ABN and AMRO merged. During the financial crisis, the bank nearly went bankrupt. However, the 2010 restructuring enabled the organization to reach new heights. Today, ABN AMRO occupies about 20% of the Dutch market. The company operates in other markets, manages several brands, and is developing a presence in the neobanking sector.
