How a corporate blogger can help promote your brand
Video content has become an indispensable tool for brand promotion. It allows companies to increase their recognition and establish close communication with consumers. At the same time, choosing the right brand representative is essential for the strategy’s success. This can be an employee of the company or a corporate blogger—a person hired specifically for this purpose.
A corporate blogger helps to establish a connection between the company and the target audience. This is a person who users will associate with the brand and inspire trust. At the same time, they do not have to be fully visible. Only the blogger’s hands or voice can be in the frame, depending on the company’s goals and positioning. This approach helps to focus the consumer’s attention on the company’s product. Associating a company with a specific person can help bring a brand to life, making it more approachable and accessible to consumers.
How AI helps with video content creation
Artificial intelligence’s capabilities make it possible to create a virtual corporate blogger. Special programmes develop an avatar that matches the characteristics and requirements specified by the company. The avatar can be multilingual without having to pay extra.
Generating video content using AI can be an optimal solution for a company. But there are specific steps you must take:
1. Choosing the topic of the video. Analysing competitors on popular platforms is enough. Look at the videos that have received the most views and user reactions. In this case, it is important to pay attention not only to the topic but also to the structure of the content.
2. Video transcription. For this purpose, you can use special programs that transform the clips into text versions. The result is a complete script of the competitor’s video.
3. Writing your script. You can also use a neural network here. The most accessible option is to modify the script via ChatGPT. In this case, a text version of the competitor’s video is uploaded with a request to change it to meet certain requirements.
4. Voiceover. Services for creating a voice avatar will be useful for this.
5. Video editing. AI will help here, too. Services will offer different templates for creating videos.
This approach dramatically simplifies video creation. You do not need any special equipment. You can also save money on the services of professionals. With a well-thought-out strategy, the blog will bring the desired result, and the number of customers will increase. However, it is essential to understand that this option is unsuitable for all brands. Therefore, before choosing a strategy, it is necessary to take into account the peculiarities of the company’s activities and target audience. In some cases, the best face of a brand is its manager, who customers trust.
