Rokt aims to increase liquidity for shareholders
Rokt completed a secondary share sale, valuing the company at US$3.5 billion. Investors bought US$335 million worth of securities. They include major players such as Tiger Global, Square Peg Capital, Barrenjoey and SecondQuarter Ventures. Board members, including John Ho, will buy some shares from existing shareholders.
According to CEO Bruce Buchanan, secondary share sales have nothing to do with capital requirements. The company took this step to speed up liquidity for investors, who will see the results of their investments before the company goes public. According to Buchanan, Rokt plans to launch an IPO in the first half of 2026 and is now preparing for this process.
Rokt is an e-commerce technology and software provider. Its customers include major brands such as Macy’s, PayPal, Uber Technologies and Live Nation Entertainment. More than 2,500 companies worldwide use Rokt’s services. The developer’s solution helps to retain customers’ attention after they have made an online purchase. This significantly increases the chances of a customer returning and improves remarketing strategies.
In early 2025, Rokt expanded its services by acquiring the mParticle platform. which was valued at US$300 million. This enabled the company to strengthen its position in the e-commerce software market. The mParticle platform analyses customer data, tracks customer behaviour, and makes recommendations based on the products added to the shopping basket. It helps brands improve the effectiveness of their marketing strategies by 50%.
Rokt business overview
Rokt’s platform is powered by AI and machine learning. These technologies help optimise over 1 billion transactions every year to increase consumer engagement.
The benefits of the Rokt solution are:
– better customer experience;
– double brand profitability;
– personalised offers at checkout;
– AI that analyses the way consumers shop and suggests the most appropriate checkout option;
– the ability to create personalised advertising campaigns.
The Rokt platform’s key objective is to optimise the shopping experience. This approach helps brands respond quickly to consumer demands.
The company was founded in Australia in 2012 and has its headquarters in New York. In 2022, its valuation reached US$2.4 billion. During the last period, Rokt increased its revenue by 43% to US$600 million. The company operates in 15 markets, including North America, Asia Pacific, and Europe.
