Why you need a mobile version of your site
A mobile version of a site is an indispensable tool for attracting customers and increasing a company’s visibility. Global trends show the rapid growth of mobile device users, and the number of visits to resources from smartphones and tablets has already surpassed visits from computers and laptops. To stay competitive and increase conversion rates, you need to adapt your website for viewing on mobile devices.
Another argument favouring the need to improve the mobile browsing experience is that adaptability is considered one of the most important ranking factors. Since 2019, Google’s indexing algorithms have been analysing resources with mobile-first in mind. Accordingly, if a website doesn’t have a mobile version, it’s unlikely to appear in the results. This means that there is no point in expecting an increase in traffic.
Types of mobile version design
The first thing to consider when analysing the mobile version of a website is its design. There are two types:
1. Responsive design can adapt to specific screen characteristics. The style of the pages changes depending on the screen diagonal and width and is fully usable. This option is suitable for resources that focus on text and photo content. It is also suitable for sites primarily designed for the desktop. The mobile version is secondary. The disadvantage of responsive design is that pages take a long time to load.
2. Adaptive design is developed with specific device sizes in mind and includes several pages. In this case, the site automatically detects the device and provides the user with the correct version. This is an ideal solution as every resource detail is thought through. When executed correctly, it presents the optimal UX/UI variant.
If, in the case of a responsive design, version development will cost less, with adaptive, you can get a quality product that will display properly on different devices and load pages quickly.
Other ways to adapt the site for a mobile version
In addition to design, it is important to pay attention to layout. You can also use special templates and CSS frameworks. These options are suitable for CMS such as WordPress and the like.
You can use frameworks such as Bootstrap if you already have a working website and need to adapt it for smartphones. This tool allows you to adjust the layout of columns, indents, font size and other elements in a minimum of time. This framework has many functions and automatically modifies the resource according to specified characteristics. To customise the site with Bootstrap, link its files and add markup. You can also use media queries to specify the desired sizes of elements.
By refining the site and adapting it for smartphones, you can attract an audience of mobile users who can become regular customers for your business.