MediaCom received an advertising budget from food manufacturer Mars
Mars Corporation has signed a contract with the MediaCom agency to provide media services. According to the document, the cooperation of the companies will last until 2025 inclusive, and during this time a budget of $1 billion will be allocated.
MediaCom is part of the international holding company WPP and is part of its GroupM division. The agency will take over the planning and execution of advertising campaigns for one of the world’s largest producers of Mars. The cooperation will be in three areas of the corporation – Mars Wrigley, Petcare, and Food. For the task, MediaCom will engage Choreograph and Essence, which are also part of WPP. The first company collects and processes data, while the second manages media content.
A representative of Mars notes that the corporation pays serious attention to modern methods of promotion. In addition, one of the priorities is the comprehensive transformation of the business, where an important place is given to customer satisfaction and analysis of the customer’s path from selection to purchase.
MediaCom has been cooperating with Mars Corporation for a long time, spending billions of dollars on advertising services for the last time. The agency is highly regarded in mainstream circles for its portfolio of rich projects with large enterprises.
Agency MediaCom provides a full range of services for the development, maintenance, and placement of advertising. It offers radio and TV commercials, subway and public transport ads, media, and other promotion channels.
The agency has been working on the market since 2005. During this time we have gained a wealth of experience using a variety of approaches to boost clients’ sales, increase the target audience, present brands, and much more. MediaCom takes care of all the stages of the work, starting from goal setting to the achievement of the stated objectives. The agency uses various platforms for promotion and creates effective advertising materials. Specialists undertake all communication with representatives of mass media and television, develop a strategy together with the client, explaining all the nuances of the actions.
In addition to providing advertising services, MediaCom offers SEO promotion of websites, printing, design creation, including 3D. The agency works with many international companies, conducting advertising campaigns with large and small budgets.
At the end of the last year, MediaCom launched a Creative Analytics service, which helps to generate consumer creatives based on client data. All of the insights are processed through artificial intelligence technology. The service also provides predictions about performance before the campaign launches. This allows optimizing the budget and increasing the efficiency of the work as a whole.
