Why you should incorporate influencer marketing into your promotional strategy
Influencer marketing is one of the most effective tools for promoting a company online and strengthening consumer relationships. A key factor in the popularity of this approach is the active development of the author’s economy, which will only gain momentum over time. Assessing the creators’ market and popularity online, it is safe to say that influencer marketing will be one of the most in-demand ways to increase brand awareness over the next five years.
The author economy is an ecosystem of content creators influencing their social media audiences. These creators have been able to monetise their skills and earn the love and trust of their followers. By engaging opinion leaders to promote themselves, companies gain new audiences. Due to the high level of trust in the influencer, users initially develop a positive attitude towards the advertised brand and its products.
Influencer marketing trends worth following
When developing an influencer marketing strategy, it is essential to keep up with the latest trends. This will allow you to increase the effectiveness of your efforts and allocate your advertising budget correctly.
Main trends of the direction:
1. Micro-influencers. While brands used to look for millionaire bloggers to promote, they are now increasingly interested in niche content creators with relatively small audiences. Micro-influencers may have a much smaller number of subscribers than big influencers, but their subscribers are more engaged and active. In this case, it is much easier to connect with the target audience and gain their trust.
2. Long-term collaboration. Marketing strategies are increasingly focused on establishing a long-term partnership between the brand and the crier. This makes advertising more effective and builds audience trust in the influencer.
3. Collaborative content. This is about engaging influencers to create quality content to promote the business. Opinion leaders know their audience, know how to set the right mood and increase user engagement in the communication process. Close communication and collaboration between the brand and the influencers on the publications will increase the effectiveness of the promotion. This will make the advertising as native and valuable as possible for the subscribers.
The quality of content is a key aspect of any type of marketing. It is also important to pay attention to its format. Short videos, which came along with TikTok, are still an effective promotional tool, not only on this social network. Instagram Reels and Stories offer the opportunity to significantly increase the reach and the number of subscribers relatively quickly.
Modern technological solutions help to increase the effectiveness of influencer marketing. For example, data analytics provides a complete picture of the target audience and their behaviour. This allows brands to better understand the mechanisms that influence consumers.