Binance Web3 Wallet is a new type of cryptocurrency wallet with self-storage capabilities. One of the largest blockchain platforms presented its product at a profile conference in Istanbul.
Thanks to the new application, Binance plans to step up the launch of innovative digital products and strengthen its position in the market. In addition, Web3 Wallet will allow the company to meet customer demand for the most convenient way to conduct cryptocurrency transactions.

Features of Web3 Wallet

Binance’s wallet allows users to manage their personal finances and exchange tokens across different ecosystems. The platform’s customers can search for the best deals at the best price. In addition, the crypto platform promises secure and fast access to the wallet for all its customers.
According to Changpeng Zhao, CEO of Binance, Web3 Wallet is a new solution in the digital asset space. It offers:
– fast and secure transfer of funds between the cryptocurrency exchange and the wallet. No additional actions are required – everything happens on a single platform;
– the opportunity to explore the work of various decentralised DApps and evaluate their functionality;
– independent financial management;
– improved user experience.

Binance cryptocurrency wallet technology

One of the key advantages of Web3 Wallet is its unique integral structure. In contrast to the standard approach, the developers of the new wallet have left out processes and elements that can make it difficult for customers to use the application. In this case, there is no need to spend a lot of time getting acquainted with the functionality. Everything is quite simple and understandable for people with different levels of user experience.
Multilateral Computing Technology powers the Binance cryptocurrency wallet. This allows you to access your funds without having to generate keys. Logging into a user account requires an authorisation code comprising three different fragments. One of these fragments resides on the device of the wallet holder, another on the cloud storage, and the third on the server of the crypto exchange. The web3 address of the app is linked to an account with KYC.
Binance has enlisted the help of Trust Wallet to develop the product. In this case, the exchange completely takes over the management of the wallet, which intends to monitor the processes carefully to prevent fraudulent schemes. Thus, according to the terms of use of the Web3 Wallet, Binance reserves the right to freeze any transaction. In the event of suspicious activity, the exchange may prohibit transactions for a particular account.
The new solution from crypto exchange Binance is another step into the world of Web3 and its products. It will help meet user demand for simple yet feature-rich products in the crypto industry.

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Companies targeting a global audience face a difficult task. They must develop a convenient, functional resource that adapts to different markets. One of the best solutions in this case is multilingual website SEO. This approach will allow you to scale your business effectively and avoid difficulties communicating with new customers.
Even though English is the most spoken language on the internet, it is only the 3rd most spoken language in the world. Therefore, using only one language on a website limits business opportunities, especially if a company wants to expand globally. For example, including Spanish extends the audience reach to approximately 437 million users and Italian to 63 million people.
Working with a multilingual resource involves more than just translating text. It is also necessary to adapt the content to the cultural specificities of the consumers and make it understandable to them. To achieve this, it is essential to think through every action when promoting a website and not to overlook details.

Key stages of an SEO strategy

The first step in developing a multilingual SEO strategy is to analyse your target audience. Here, it is vital to start with the behavioural characteristics of consumers from other regions and their language preferences. At this stage, you should:
1. Localise metadata to make it as culturally relevant as possible.
2. Harness the power of social media. Focusing on popular platforms in your preferred region will increase the SEO effect. Backlinks are also a good result as they help attract new audiences’ attention.
3. Modify content to reflect the new localisation. In this case, assessing the possibility of adapting the site’s content is important. It may be sufficient to adapt existing material or add new material.
4. Conduct a comprehensive site analysis and track its ranking using Google Analytics and other services. This will allow you to see the real situation of the traffic flow and identify its sources. The aim is to increase targeting in specific regions and improve positions in search results.
5. Study the nuances of e-commerce. When placing orders in multiple countries, it is necessary to consider different currencies, exchange rate differences and other peculiarities. It is also worth adapting payment services and making them as convenient as possible for new customers.
Following these points can significantly improve the website’s visibility for new localisations.

How to improve the position of a multilingual website

In addition to making the resource available to target audiences from different countries, it should be optimised for search engines that focus on specific language segments.
You should start by placing Hreflang tags. They make a multilingual site SEO-ready for all localisations. They allow you to inform the search engine about using a particular language for a particular geography.
It is also important to pay attention to the localisation of metadata, which is not limited to translations. Here, it is necessary to adapt keywords to cultural and linguistic specificities. This approach will help increase the site’s attractiveness to users and improve its ranking.

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Technological progress affects various processes, including consumer behaviour. Whereas it used to take several years to implement innovations, today, they are part of everyday life in less than a year. Of particular note are modern financial technologies, which have transformed the payment system and opened up huge opportunities for businesses and end consumers.
The modern payment ecosystem is a unified environment in which the transfer of money takes place through the interaction of electronic devices, banks and financial companies. This integration makes transactions between sellers and buyers as fast and secure as possible. The introduction of innovations in the financial sector has led to the emergence of an entirely new industry – FinTech – which is developing rapidly. According to forecasts, the fintech market will reach USD 305 billion by 2025, which indicates its high potential.
A significant impetus for the development of online payments was the pandemic, which made traditional payment transactions impossible. As a result, businesses and consumers switched to cashless payments, and cash lost its former dominance. The development of e-commerce has been a major contributor to this trend. Indeed, new ways of doing business have become essential.
Analysts have carried out a study of the cashless payments sector and forecast its development over the next few years:
– by the end of 2024, the volume of contactless transactions in the global market will be around USD 6 trillion. This compares to USD 2 trillion in 2020;
– the e-commerce sector will reach around USD 6.2 trillion. According to Statista research, nearly 22% of all retail sales will be made online.
More than 2.8 billion credit cards are currently in use worldwide, demonstrating the popularity of contactless payments. Demand for such services will continue to grow, requiring improved payment processing and various payment methods.

Fintech for business

It is particularly important to develop financial technology for businesses in order to improve the quality of services offered to customers. In addition, modernising payment processing greatly simplifies the mechanisms for interacting with suppliers, consumers and regulators. FinTech already offers small and medium-sized business solutions such as mPOS payment terminals. There has been a steady increase in the functionality of these terminals, and the demand for these devices is on the rise. A more advanced solution is tap-on-phone, offered by major payment systems such as MasterCard and Visa. In addition, similar systems are already available from many banks and payment services. Real-time payments allow interbank payments to be made as quickly and reliably as possible. In this case, confirmations and transfers are automatic and require no further action.
Another technological trend is cross-border payments, which can be complex to process. New encryption methods and blockchain have reduced costs and simplified compliance.

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A mobile version of a site is an indispensable tool for attracting customers and increasing a company’s visibility. Global trends show the rapid growth of mobile device users, and the number of visits to resources from smartphones and tablets has already surpassed visits from computers and laptops. To stay competitive and increase conversion rates, you need to adapt your website for viewing on mobile devices.
Another argument favouring the need to improve the mobile browsing experience is that adaptability is considered one of the most important ranking factors. Since 2019, Google’s indexing algorithms have been analysing resources with mobile-first in mind. Accordingly, if a website doesn’t have a mobile version, it’s unlikely to appear in the results. This means that there is no point in expecting an increase in traffic.

Types of mobile version design

The first thing to consider when analysing the mobile version of a website is its design. There are two types:
1. Responsive design can adapt to specific screen characteristics. The style of the pages changes depending on the screen diagonal and width and is fully usable. This option is suitable for resources that focus on text and photo content. It is also suitable for sites primarily designed for the desktop. The mobile version is secondary. The disadvantage of responsive design is that pages take a long time to load.

2. Adaptive design is developed with specific device sizes in mind and includes several pages. In this case, the site automatically detects the device and provides the user with the correct version. This is an ideal solution as every resource detail is thought through. When executed correctly, it presents the optimal UX/UI variant.
If, in the case of a responsive design, version development will cost less, with adaptive, you can get a quality product that will display properly on different devices and load pages quickly.

Other ways to adapt the site for a mobile version

In addition to design, it is important to pay attention to layout. You can also use special templates and CSS frameworks. These options are suitable for CMS such as WordPress and the like.
You can use frameworks such as Bootstrap if you already have a working website and need to adapt it for smartphones. This tool allows you to adjust the layout of columns, indents, font size and other elements in a minimum of time. This framework has many functions and automatically modifies the resource according to specified characteristics. To customise the site with Bootstrap, link its files and add markup. You can also use media queries to specify the desired sizes of elements.
By refining the site and adapting it for smartphones, you can attract an audience of mobile users who can become regular customers for your business.

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PayPal has launched a new Crypto Hub feature for customers. The service allows users to store and trade cryptocurrency directly in their accounts.
Use of this function is subject to compliance with several conditions published in the PayPal Customer Agreement. According to these rules, the system allows you to make transactions with Bitcoin and other digital assets. In this case, PayPal acts as an intermediary, taking care of the payment process using cryptocurrency.
The payment system’s new service will be available to a limited number of customers, the choice of which the company has left to itself. To access Crypto Hub, a user must have a personalised account and a good balance history. PayPal considers each user individually and verifies the necessary information, including personal details, addresses, and tax documents. However, the company notes that the CryptoHub will only work with a balance account, which you can access through your account.
At the moment, Crypto Hub is not available to Hawaii residents, but the company plans to extend the functionality to that market. The company also promises that the approval process for the feature will be as quick as possible.

PYUSD opportunities on Crypto Hub

With the help of Crypto Hub, it is possible to convert cryptocurrency into a stablecoin from PayPal. In particular, the release of the token from the payment system caused a mixed reaction in the crypto community. On the one hand, the PYUSD stablecoin accelerates the spread of Ethereum. Still, on the other hand, it may become a limiting factor for decentralisation and reduce the ability to control assets.
Some smart contract auditors have noted that the stablecoin’s structure includes freezefunds and wipefrozenfunds features. These pose the risk of a centralisation attack on stablecoin contracts.
PayPal launched its own dollar stablecoin in August 2023. The tokens can transact between accounts within the payment system and with external wallets. PayPal is positioning its cryptocurrency as a convenient tool for buying goods and services, as well as exchanging for other digital assets supported by the system:
– the token is backed by various types of financial instruments, including dollars and short-term bonds;
– it is possible to exchange both for dollars and other cryptocurrencies;
– the stablecoin will be a part of wallets and applications.
The developer of the token is a company called Paxos Trust. It has also committed to publishing regular reports on the stablecoin’s reserves. PayPal promises that the processes with PYUSD will be as transparent as possible. To monitor them, the payment provider promises to hire independent auditors.

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Influencer marketing is one of the most effective tools for promoting a company online and strengthening consumer relationships. A key factor in the popularity of this approach is the active development of the author’s economy, which will only gain momentum over time. Assessing the creators’ market and popularity online, it is safe to say that influencer marketing will be one of the most in-demand ways to increase brand awareness over the next five years.
The author economy is an ecosystem of content creators influencing their social media audiences. These creators have been able to monetise their skills and earn the love and trust of their followers. By engaging opinion leaders to promote themselves, companies gain new audiences. Due to the high level of trust in the influencer, users initially develop a positive attitude towards the advertised brand and its products.

Influencer marketing trends worth following

When developing an influencer marketing strategy, it is essential to keep up with the latest trends. This will allow you to increase the effectiveness of your efforts and allocate your advertising budget correctly.
Main trends of the direction:
1. Micro-influencers. While brands used to look for millionaire bloggers to promote, they are now increasingly interested in niche content creators with relatively small audiences. Micro-influencers may have a much smaller number of subscribers than big influencers, but their subscribers are more engaged and active. In this case, it is much easier to connect with the target audience and gain their trust.

2. Long-term collaboration. Marketing strategies are increasingly focused on establishing a long-term partnership between the brand and the crier. This makes advertising more effective and builds audience trust in the influencer.
3. Collaborative content. This is about engaging influencers to create quality content to promote the business. Opinion leaders know their audience, know how to set the right mood and increase user engagement in the communication process. Close communication and collaboration between the brand and the influencers on the publications will increase the effectiveness of the promotion. This will make the advertising as native and valuable as possible for the subscribers.
The quality of content is a key aspect of any type of marketing. It is also important to pay attention to its format. Short videos, which came along with TikTok, are still an effective promotional tool, not only on this social network. Instagram Reels and Stories offer the opportunity to significantly increase the reach and the number of subscribers relatively quickly.
Modern technological solutions help to increase the effectiveness of influencer marketing. For example, data analytics provides a complete picture of the target audience and their behaviour. This allows brands to better understand the mechanisms that influence consumers.

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Cryptocurrency credit cards are becoming increasingly popular, allowing users to conveniently pay for goods and services with digital money. This is possible thanks to the cooperation of cryptocurrency exchanges with major payment systems such as Visa and Mastercard.
Cryptocurrency cards work just like traditional cash cards. And there are both debit and credit cryptocurrency options, where payments can be made with borrowed funds. These tools are suitable for both online and physical purchases. In addition, payment processors often partner with various stores to offer customers discounts or rewards in digital currency for purchases made with fiat money. Remember that the use of cryptocurrencies also affects your credit rating.

Features of cryptocurrency cards

There are 4 operators of such tools:
– American Express;
– Visa;
– Mastercard;
– Discover.

These operators process transactions and enter into agreements with companies that accept digital currency payments. It is important to understand that not all stores that accept regular Visa or Mastercard payments can accept cryptocurrency payments. This information is usually stated separately.
Approximately 38% of all cryptocurrency cards worldwide are cryptocurrency credit cards. Standard debit options include Crypto.com, Swipe Visa and others, while credit cards include SoFi, Gemini and various types of Visa.
Approximately 5% of US citizens (13 million) have a cryptocurrency credit card with a cashback option. This allows a person to earn rewards for purchases that can be used as discounts on goods and services.
The most common digital currency used for transactions is Bitcoin. This currency is available on all cryptocurrencies.
Card statistics:
– in 2021, the total value of all transactions using these tools exceeded USD 1 billion;
– Visa cryptocurrency payments reached USD 2.5 billion in the first quarter of 2022;
– within 5 years, the number of crypto card users will grow by 40% per year;
– more than 70% of users are male;
– more than 80% of cardholders invest in multiple types of cryptocurrencies.

Cashback for cryptocurrency cards

This rewards option works in the same way as fiat money. In this case, the points you earn are converted into digital currency. Most operators offer a reward of 2% of the purchase amount. For example, if you use a NEXO card, you can get 2% cashback for NEXO currency and 0.5% for bitcoins. On the NEXO platform, it is also possible to open a credit line from 0 to 14% per annum. Visa offers a cashback of 1.5-2%, with the value varying according to the amount spent. Venmo offers 1-3% cashback, depending on the maximum card spent. It is paid in various cryptocurrencies, including Ethereum and Bitcoin.

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Credit scoring is an assessment system financial institutions use to analyse customers’ creditworthiness. Banks carry out this procedure before applying for a mortgage, loan or insurance. Specialists assess the borrower according to economic, financial and other parameters.
The scoring is based on different mathematical models. The most common are FICO and VantageScore. In addition, there are types of assessments which can determine a client’s creditworthiness level and the likelihood that they are a fraud.
A scoring analysis takes into account the following parameters:
– credit history;
– customer data after identification and verification;
– social media information;
– browser history data and data from mobile devices;
– payment system data.
If a person is already a financial institution client, the system analyses precisely how they have used banking products.

Modern technology for implementing a scoring

The development of the fintech sector has contributed to improvements in customer assessment approaches. Machine learning and artificial intelligence solutions have become the most popular. Deloitte’s research showed that 70% of all financial industry representatives use ML technology. Machine learning solutions can identify the likelihood of fraudulent schemes, help predict the distribution of cash flows and make changes to credit scoring. In addition, the fintech sector uses ML to mitigate risk and adjust business process algorithms.
In addition, financial institutions use the following for their work:
1. Neural networks. Help identify factors that can affect credit history and increase the risk of non-payment.
2. Blockchain. Allows to analyse client’s financial transactions, track transactions and their impact on credit scoring.
3. Big Data. Collects massive amounts of data to estimate how quickly a customer can repay a loan.
4. Data Analytics processes the data collected by Big Data to create a portrait of the customer and predict their loan behaviour.
In addition, system automation approaches are actively used to avoid forecasting errors and improve the accuracy of risk identification.

What is alternative credit scoring?

Most banks use traditional tools to get information about a customer, such as credit history. Alternative scoring technology assesses creditworthiness based on a person’s digital footprint. This approach is highly effective for customers who have not previously used banking products. These consumers are just starting to build their credit history, and it is difficult to predict their behaviour yet. The optimal solution would be alternative scoring, which allows you to create a portrait of the customer based on their online activity. In this case, the algorithms consider how people pay their utilities, what assets they own, and whether they pay their rent regularly. By analysing such data, the bank can decide whether to grant credit to the client, and the person will begin to build a credit history.

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Australian startup Stables intends to issue a Mastercard for USDC payments. In this case, there will be an automatic conversion of digital currency into traditional money. This development will allow transactions to be made in stablecoins without opening multiple accounts. The process of paying and sending cryptocurrency will occur in a single account.
The card will be accessible through the Stables app, where customers can make payments without restrictions or additional registrations. Digital currency settlements in Mastercard are handled similarly to transactions with traditional money. All USDC conversion processes are performed automatically using a secure channel. The technology provider for fast data transfer is Fireblocks, which also acts as storage for the cryptocurrency.
Thanks to this solution, Stables customers will not feel any difference between the new and ordinary debit cards when paying for goods or services or transferring funds from one account to another. Another advantage of the startup’s solution is the JIT functionality. It eliminates the need to top up before making a payment, which many cards supporting cryptocurrency transactions require.

Integrating digital assets

The new solution from Stables is another step towards integrating digital assets. The crypto industry continues transforming into a multifunctional ecosystem where paying for purchases and conducting various transactions is convenient. This way, the sector will be able to attract investors, which is crucial given its challenges in recent years. Another test for the market was the collapse of three traditional banks, including Silicon Valley Bank.
Part of the latter’s assets was in USDC, which caused panic among cryptocurrency holders. They started converting Stablecoins into bitcoins as the most secure crypto to preserve their assets. Such processes caused the value of Bitcoin to rise and affected the BUSD stack’s stability. The crypto market has seen a massive shift from stablecoin to bitcoin, increasing trading volumes.
Expert Chaslau Koniukh  believe the excitement in the market is temporary, and processes will soon stabilise. However, such fluctuations force investors to be more cautious with digital currencies. This includes large companies in no hurry to integrate into the crypto industry, limiting themselves and their customers. In addition, several analysts believe that the crisis in the sector is a good reason for regulators to allow digital assets to become full-fledged participants in the banking sector. An example of this trend is the closure of accounts by many cryptocurrency companies without explaining this decision.

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In January 2023, South Korea launched a large-scale project initiated by the government. We are discussing Metaverse Seoul, a virtual copy of the country’s capital.
Users have been waiting more than a year for the launch of this metaverse. The Korean authorities announced its development in 2021, but the release only occurred in 2023. US$180 million were allocated for the creation of virtual space. The implementation is carried out in several stages. The second and third phases of the metaverse development are expected to be presented within 3-4 years.
The project fully replicates Seoul, its infrastructure, and its homes. Users can take walks around the city and see its sights. Metaverse is created for leisure and acquaintance with the metropolis. Residents can consult with specialists on administrative issues. This option of providing services will reduce the burden on officials and increase convenience. Addressing through the metaverse will reduce the need to visit government agencies to solve some bureaucratic issues physically.

Metavers Seoul prospects

Even though the government is positioning the project as a tourist project, it is only available in Korean mobile app stores for now. Users from other countries will be able to enter virtual Seoul after all the stages of development are completed.
The metaverse is already gaining momentum, and it is popular not only among fans of the virtual world. Many brands are opening their offices here, including Samsung Corporation, mobile operator SK Telecom and search engine Naver. The authorities plan to develop the project, attract investors from other countries, and provide an opportunity to implement services available only in the digital space. In addition, educational programs should soon be launched in the metaverse. For example, since February 2023, one of the art colleges has been holding classes here. Several other projects are expected to launch.
It should be noted that the idea of creating a national metaverse is implemented in more than just Korea. In the fall of 2022, officials from Japan announced plans to develop their virtual space. However, many countries still need to be ready to invest heavily in a sector that can hardly be called sustainable. Despite excellent forecasts for the development of metaverses, most developers of such spaces still need to bring the promised income. In addition, the drop in Meta stock and the closure of the virtual world development project at Microsoft make us wonder about the prospects for metaverses. Microsoft, by the way, fired the entire team of specialists of the division – 100 people.
However, Metaverse Seoul is showing excellent results and expanding its user base.

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